Sports sponsorship

Thomas Bach, president of the International Olympic Committee (IOC), delivers a speech during the 135th Session of the IOC on the sideline of the the 3rd Winter Youth Olympic Games Lausanne 2020, at the SwissTech Convention Centre, in Lausanne, Switzerland, Friday, Jan. 10, 2020. (Laurent Gillieron/Keystone via AP)
1010 WINS Newsroom
January 10, 2020 - 8:31 am
LAUSANNE, Switzerland (AP) — The political neutrality of the Olympics would be undercut if an athlete took a knee in protest on the medal podium at this year's Tokyo Games, IOC President Thomas Bach said Friday. One day after the International Olympic Committee published guidelines specifying which...
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FILE - In this Oct. 16, 1968 file photo, U.S. athletes Tommie Smith, center, and John Carlos raise their gloved fists after Smith received the gold and Carlos the bronze for the 200 meter run at the Summer Olympic Games in Mexico City. The International Olympic Committee published guidelines Thursday, Jan. 9, 2020 specifying which types of athlete protests will not be allowed at the 2020 Tokyo Games. Athletes are prohibited by the Olympic Charter's Rule 50 from taking a political stand in the field of play — like the raised fists by American sprinters Tommie Smith and John Carlos at the 1968 Mexico City Games. (AP Photo, file)
1010 WINS Newsroom
January 09, 2020 - 3:16 pm
LAUSANNE, Switzerland (AP) — No taking a knee at the Olympics. No hand gestures with political meaning. No disrespect at medal ceremonies. The International Olympic Committee published guidelines Thursday specifying which types of athlete protests will not be allowed at the 2020 Tokyo Games...
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FILE - In this June 3, 1964, file photo, Junior Johnson peers from his car after winning the pole position for the Dixie 400 stock car race at Atlanta International Raceway in Atlanta. Johnson, who won 50 NASCAR Cup Series races as a driver and 132 as an owner and was part of the inaugural class inducted into the NASCAR Hall of Fame in 2010, has died at 88. (AP Photo/File)
1010 WINS Newsroom
December 20, 2019 - 7:06 pm
Robert Glenn “Junior” Johnson, a moonshine runner turned NASCAR driver described as “The Last American Hero” by author Tom Wolfe in a 1965 article for Esquire, died Friday. He was 88. NASCAR announced the death of Johnson, the winner of 50 races as a driver and 132 as an owner. He was a member of...
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Kyle Busch drives on the front stretch during a NASCAR Cup Series auto race on Sunday, Nov. 17, 2019, at Homestead-Miami Speedway in Homestead, Fla. Busch is one of four drivers running for the championship. (AP Photo/Terry Renna)
1010 WINS Newsroom
November 17, 2019 - 6:22 pm
HOMESTEAD, Fla. (AP) — The Latest on NASCAR’s Cup Series championship (all times local): 6:20 p.m. Kyle Busch has won his second NASCAR Cup Series championship, giving team owner Joe Gibbs his fifth title. Busch emerged from the Joe Gibbs Racing juggernaut and clinched his second title in five...
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FILE - This is an April 25, 2018, file photo, showing NCAA headquarters in Indianapolis. The NCAA Board of Governors took the first step Tuesday, Oct. 29, 2019, toward allowing athletes to cash in on their fame, voting unanimously to clear the way for the amateur athletes to "benefit from the use of their name, image and likeness." The United States' largest governing body for college athletics realized that it "must embrace change to provide the best possible experience for college athletes," the board said in a news release issued after the vote at Emory University in Atlanta. (AP Photo/Darron Cummings, File)
1010 WINS Newsroom
October 30, 2019 - 6:34 pm
How much are a college athlete's name, image and likeness worth? And who would want to pay for them? The questions are front and center now that the NCAA, pressured by individual states that have started acting on their own, has taken a major step toward allowing athletes to make money off their...
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FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
1010 WINS Newsroom
September 30, 2019 - 9:16 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic...
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Washington Capitals' T.J. Oshie (77) celebrates his goal with teammate Chandler Stephenson (18) and Jakub Vrana (13) of Czech Republic during the first period of an NHL preseason hockey game against the Carolina Hurricanes, in Raleigh, N.C., Sunday, Sept. 29, 2019. (AP Photo/Karl B DeBlaker)
1010 WINS Newsroom
September 30, 2019 - 2:44 pm
The NHL could be on the way to its version of "Are You Ready For Some Football?" The league is announcing a two-year partnership with Green Day that includes an opening song for NBC Sports' "Wednesday Night Hockey." The song, "Ready, Fire, Aim" isn't custom-made for the NHL and will be on Green Day...
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FILE - In this April 25, 2016, file photo, official logos of the 2020 Tokyo Olympics, left, and the 2020 Tokyo Paralympic Games are displayed by the Tokyo Organizing Committee, in Tokyo. Tokyo Olympic organizers said Monday, Sept. 30, 2019 they are investigating the fraudulent purchase of 6,900 tickets worth 180 million yen ($1.67 million) that were obtained in an online lottery for Japan residents. Organizers said they were in the process of voiding the tickets but did not suggest who was involved. (AP Photo/Shizuo Kambayashi, File)
1010 WINS Newsroom
September 30, 2019 - 4:03 am
TOKYO (AP) — Tokyo Olympic organizers are investigating the fraudulent purchase of 6,900 tickets worth 180 million yen ($1.67 million) that were obtained in an online lottery for Japan residents. "We are consulting with the police on this matter, and if there are other cases where unauthorized...
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FILE - In this file photo dated Wednesday, April, 6, 2011, Sebastian Coe of the 2012 Olympic Games speaks to delegates at the Sportaccord meeting in London. Coe marked his re-election as IAAF president by announcing, Wednesday Sept. 25, 2019, Chinese conglomerate Wanda as the Diamond League title sponsor in what he called the biggest commercial deal for track and field. (AP Photo/Alastair Grant, FILE)
1010 WINS Newsroom
September 25, 2019 - 11:56 am
DOHA, Qatar (AP) — With a lucrative sponsorship deal to open his second term, Sebastian Coe has one hope for the next four years leading track and field. "Not to be dominated by Russia," the IAAF president said after being re-elected unopposed on Wednesday. "It has been a tough four years. There is...
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Rory McIlroy of Northern Ireland lines up a putt during the second round of the European Masters golf tournament in Crans-Montana, Switzerland, Friday, Aug. 30, 2019. (Alexandra Wey/Keystone via AP)
1010 WINS Newsroom
September 10, 2019 - 5:19 pm
Seventeen days after Rory McIlroy cashed in by winning the FedEx Cup, a new season begins at The Greenbrier. That's nothing new. A year ago, there were only 10 open days between the final putt in the Tour Championship (Tiger Woods) and the first shot of the next season (Nick Taylor). It was an even...
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