Brands and branding

Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 10:37 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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April 16, 2019 - 7:25 pm
NEW YORK (AP) — The Martha Stewart brand is getting a new home. Sequential Brands Group, which bought the Martha Stewart brand nearly four years ago for about $353 million, said Tuesday that it is selling it to Marquee Brands for about $175 million. As part of the deal, Marquee will also acquire...
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Michael Cohen, President Donald Trump's former personal lawyer, listens as he finishes a day of testimony to the House Oversight and Reform Committee, on Capitol Hill in Washington, Wednesday, Feb. 27, 2019. (AP Photo/J. Scott Applewhite)
February 27, 2019 - 10:53 pm
NEW YORK (AP) — Michael Cohen said during his congressional testimony Wednesday that Donald Trump grossly overstated his wealth before becoming president, including inflating his assets during a failed bid to buy the Buffalo Bills in 2014. The claim raises questions about whether Trump could face...
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In this Nov. 25, 2018, photo, a woman walks past a Dolce&Gabbana retail outlet in Beijing, China. Don't mess with China - and its 770 million internet users. That's the lesson Dolce&Gabbana learned the hard way after Chinese netizens expressed their outrage at a promotional video the company made for the Chinese market and insulting comments made on Instagram, though the company blamed hackers for the latter. As retailers pulled their merchandise from shelves, co-founders Domenico Dolce and Stefano Gabbana went on camera to apologize to the Chinese people. (AP Photo/Ng Han Guan)
November 26, 2018 - 8:08 am
BEIJING (AP) — Don't mess with China and its growing cadre of powerful luxury consumers. Dolce&Gabbana learned that lesson the hard way when it faced a boycott after Chinese expressed outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and...
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FILE - This Monday, Oct. 9, 2017 file photo shows a Ferrari logo on a car outside the New York Stock Exchange in New York. Ferrari is blazing its future under new leadership on limited edition cars based on iconic models of the past, unveiling on Tuesday Sept. 18, 2018, the first in the Icona special series billed as the most-powerful road car in the company’s history. (AP Photo/Seth Wenig, File)
September 18, 2018 - 10:42 am
MARANELLO, Italy (AP) — Ferrari is going back to its roots. The company's new CEO Louis Camilleri unveiled Tuesday a new business plan that revives iconic models and embeds them with Formula 1 technology. Significantly expanding Ferrari's electric-gasoline hybrid powertrain offering and affirming...
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In this May 27, 2005 file photo, bottles of the soft drink Moxie are pictured in West Bath, Maine. Soft drink giant Coca-Cola said Tuesday, Aug. 28, 2018, it is acquiring Moxie, a beloved New England soda brand that is the official state beverage of Maine. (AP Photo/Pat Wellenbach, File)
August 28, 2018 - 1:58 pm
PORTLAND, Maine (AP) — Soft drink giant Coca-Cola announced on Tuesday it is acquiring Moxie, a long-lived and beloved New England soda brand that is the official state beverage of Maine. Moxie has been around since the 19th century and it's famous in New England for its unique flavor, which is the...
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