Brand acquisitions

April 16, 2019 - 7:25 pm
NEW YORK (AP) — The Martha Stewart brand is getting a new home. Sequential Brands Group, which bought the Martha Stewart brand nearly four years ago for about $353 million, said Tuesday that it is selling it to Marquee Brands for about $175 million. As part of the deal, Marquee will also acquire...
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In this May 27, 2005 file photo, bottles of the soft drink Moxie are pictured in West Bath, Maine. Soft drink giant Coca-Cola said Tuesday, Aug. 28, 2018, it is acquiring Moxie, a beloved New England soda brand that is the official state beverage of Maine. (AP Photo/Pat Wellenbach, File)
August 28, 2018 - 1:58 pm
PORTLAND, Maine (AP) — Soft drink giant Coca-Cola announced on Tuesday it is acquiring Moxie, a long-lived and beloved New England soda brand that is the official state beverage of Maine. Moxie has been around since the 19th century and it's famous in New England for its unique flavor, which is the...
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