Some Twitter users are saying this ad in Times Square sends the wrong message.

John Montone/1010 WINS

Flat Tummy Company Stokes Uproar With Times Square Weight Loss Ad

July 12, 2018 - 9:56 am
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NEW YORK (1010 WINS) -- There are lots of ads in Times Square, including ads for a weight loss lollipop -- an ad some people have an issue with.

The larger than life lollipop along with #SuckIt are part of an ad campaign for the Flat Tummy Company which is endorsed by Kim Kardashian who does have a flat tummy, but Frezzy does not.

"Are you happy the way you look?" WINS newsman John Montone asked.

"Yeah, I'm happy," she said. "I'm fine with it."

She said she couldn't be fat shamed into changing the way she looks.

One woman wondered why no one is telling fat, shirtless guys on the beach to lick lollipops to lose their guts.

"I feel like when it's with women it's such a huge issue, and it's like 'oh she should be covering up," she said.

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A post shared by Kim Kardashian West (@kimkardashian) on

British actress Jameela Jamil would likely agree. She launched into a tirade on Twitter over the campaign earlier this week.

"Why aren't there any boyds in the ad? Why is it f*ing PINK? Because you can feel men can look however they want? Their goalls are to be successful. But ours are to just be smaller? F*ck off @FlatTummyCo," she wrote.

Kardashian ran into similar blowback when she promoted Flat Tummy's weight loss candies on instagram.