There's now a Lucky Charms flavored beer

February 26, 2019 - 11:00 am
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NORFOLK, Va. (1010 WINS) -- The formerly simple world of beer is getting crazier and crazier. The latest idea? A brew inspired by Lucky Charms cereal. 

Smartmouth Brewing created an IPA called "Saturday Morning," which they describe as "magically ridiculous," an apparent nod to the Lucky Charms slogan, "They're magically delicious!"

The design on the can resembles the Lucky Charms cereal box and the beer is even brewed with toasted marshmallows and bulk-dehydrated marshmallow bits.

Brewery spokesperson Chris Neikirk insists that the beer is just a play on nostalgia and that the company is not marketing to children.

The brew is set to be released on March 2 and will be available for a limited time.

The brewery also produces a chocolate chip cookie milk stout, which has vanilla and cocoa bits in it.

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