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Councilman Borelli slams Nike's endorsement deal with Kaepernick

September 04, 2018 - 2:20 pm

By David Caplan

NEW YORK (1010 WINS) -- New York City councilman Joe Borelli is slamming Nike's decision to renegotiate its contract with former San Franisco 49ers quarterback Colin Kaepernick, who became the face of the movement to kneel during the national anthem.

"Dear @Nike, Can’t recall the last time I bought anything with a on it that wasn’t on a clearance rack... but good luck w/ your new outlet store on #statenisland this fall," Borelli, a Republican representing part of Staten Island, tweeted Monday, along with a photo of Kaepernick wearing socks depicting police officers as pigs. "There are tens of thousands of #NYPD and other law enforcement officers that live here."


Borelli's tweet was making reference to Nike's plans to open an outlet at Empire Outlets, a 350,000-square-foot outlet mall opening in the borough's St. George neighborhood.

Borelli also tweeted, "I wanted Nikes as a kid because of Michael Jordan, Don Mattingly, and above all, Joe Montana... Now I don’t want them. Whats hard about this?"

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike's 30th anniversary "Just Do It" campaign, the Associated Press reported.

Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will also create an apparel line for Kaepernick and contribute to his Know Your Rights charity.

Borelli also took to Twitter Tuesday morning to point out that Nike's shares fell following the announcement.

The Associated Press contributed to this report.