Credit: Isaiah J. Downing-USA TODAY Sports

Heineken Says They 'Missed The Mark,' Pull Ad Many Deemed Racist

March 27, 2018 - 3:42 pm

WHITE PLAINS, N.Y. (1010 WINS/AP) -- Heineken has removed a commercial for its light beer after some complaints that it was racist.
 
The ad featured a bartender sliding a bottle of Heineken light. The bottle passes several black people before it arrives to a lighter-skinned woman. The tag line: Sometimes lighter is better.