Hallmark Channel dumps Lori Loughlin; Sephora, Tresemme dump daughter following cheating scandal

David Caplan
March 14, 2019 - 2:57 pm

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NEW YORK (1010 WINS) -- The fallout from the college admission cheating scandal continues: The Hallmark Channel has dumped Lori Loughlin -- who is one of several parents embroiled in the far-reaching scandal -- and her daughter Olivia Jade has been given the boot by hair products company TRESemme (she promoted their products on her social media accounts) and Sephora, the beauty brand with whom she collaborated on a make-up collection called Olivia Jade x Sephora. 

RELATED: Actresses Felicity Huffman, Lori Loughlin charged in college exam cheating plot | Lori Loughlin's daughters reportedly withdraw from USC, fear being 'viciously bullied'

In a statement Thursday, the parent company of the Hallmark Channel says it was "saddened" by the recent allegations.

Hallmark Cards Inc. says it will no longer working with Loughlin and has stopped development of all productions involving her.

Loughlin is a big presence for Hallmark and its Crown Media Family Networks channels that include the flagship Hallmark Channel.

She's been a longtime star of the channel's Christmas movies and is also is in its "Garage Sale Mysteries" movies and the series "When Calls the Heart."

As for her daughter, Sephora said in a statement,  "After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately."

Sephora has also scrubbed Olive Jade x Sephora from its website. 

As for TRESemme, the company said in a statement Thursday that it is no longer working with Olivia Jade.

The 19-year-old had promoted TRESemme products on her social media accounts, which include a popular YouTube channel. 

Oliva Jade has reportedly withdrawn from USC because she fears being bullied. According to court documents, her parents pretended that she was active in sports to get her in. 

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