Thumbs up? Facebook redesigns corporate logo

1010 WINS Newsroom
November 04, 2019 - 3:59 pm

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NEW YORK (1010 WINS) -- The jury is still out whether it's a thumbs-up for Facebook's new corporate logo, which it revealed Monday.

The logo for the Facebook product itself will not change, but the tech giant's overall corporate logo is getting the facelift. 

The new logo is a minimalist rendering of the Facebook name, with the name in all capital letters. 

The company said the logo was revamped to help consumers distinguish each of the Facebook products from each other. Among the products Facebook own is Instagram and WhatsApp. 

"Today, we’re updating our company branding to be clearer about the products that come from Facebook," Facebook chief marketing officer Antonio Lucio wrote in a blog post on its website. "We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding."

Lucio further explains, "The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app."