Chaos over 99-cent sneakers forces NYPD to shut down Adidas pop-up

Kimberly Dole
July 18, 2019 - 1:19 pm

Twitter @domthuhbalm


NEW YORK (1010 WINS) -- A pop-up shop for a sneaker collaboration between Adidas and AriZona Iced Tea turned chaotic Thursday morning -- fueled by 99-cent sneakers -- and forced NYPD to shut down the event.

The price is on the shoe, though. #adiZona99 #adidasOriginalsxAriZona

A post shared by AriZona Iced Tea (@drinkarizona) on

Hundreds of sneaker heads waited in line for hours at 208 Bowery, some lining up since Wednesday night to be able to buy the limited edition sneakers for just 99 cents.

"I walked up as the police were dispersing people cuz they was all fighting!!!" tweeted user @domthuhbalm

AriZona issued an apology via their Twitter acount. "Thanks to our loyal fans that came out to support our partnership with Adidas. Due to overwhelming demand and safety concerns, the NYPD shutdown our pop-up. We sincerely apologize to all our fans that waited in line. We are actively working to remedy the situation." they said.

Twitter user Stacey, said on Twitter she settled in to the line at the pop-up at with 200 people lined up. She tweeted that she "was violently awakened & bulldozed at 8am by a mob of people rushing the streets. As I tried to leave I was wedged into a sea of people from the very back were pushing & shoving to the front of no where."

The pop-up is slated to hold another event Friday morning at 11 a.m. but no word on whether it will be canceled. 


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