Bud Light to debut rainbow aluminum bottles for World Pride

David Caplan
May 03, 2019 - 2:20 pm

Bud Light

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NEW YORK (1010 WINS) -- The countdown to World Pride is on!

New York City is hosting World Pride this year, in June, which coincides with New York Pride and the 50th anniversary of the Stonewall uprising. 

And Bud Light is getting into the spirit of LGBTQ+  Pride by partnering with GLAAD to launch its first-ever rainbow aluminum bottle to celebrate World Pride. 

The limited-edition bottles will be available in bars nationwide throughout June. For every case of rainbow bottles sold, Bud Light will donate $1 to GLAAD "for their efforts in creating a world where everyone can live the life they love," Bud Light said in a statement. 

In addition to the updated color scheme inspired by the LGBTQ Pride flag, the reimagined Bud Light Pride bottle also swaps out the iconic Bud Light creed that's printed on the crest of the bottle for words of inclusivity and support.

"Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it," said Andy Goeler, Vice President of Marketing for Bud Light.

He added, "The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond.  With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD's initiatives and the LGBTQ+ community overall."

The bottles will make their debut at the GLAAD Media Awards in Manhattan on Saturday. 

Then to kick off Pride month, the bottle will appear at The Governors Ball Music Festival. 

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