Kanye West bringing Yeezy brand to Gap, 'his dream come true,' says Kim Kardashian West

1010 WINS Newsroom
June 26, 2020 - 9:36 am
Kanye West

Photo by Evan Agostini/Invision/AP, File

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NEW YORK (AP) — Kanye West is bringing his Yeezy brand to Gap.

The rap superstar will design adult and kids' clothing that will be sold at the chain's stores next year. Yeezy is best known for pricey sneakers that sell out online quickly. But Yeezy footwear, made with sneaker company Adidas, won't be sold at Gap stores.

West's wife, Kim Kardashian West, tweeted, "If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! From working at the Gap to this partnership is so inspiring #WestDayEver."

San Francisco-based Gap Inc., whose sales are dwindling, hopes the deal will keep it relevant with shoppers. For Yeezy, being in more than 1,100 stores worldwide could get the brand in front of more people.

On Friday, West tweeted a photo of what the collaboration might look like: bright colored hoodies, jackets and T-shirts.

West has a history with Gap. He worked at one of its stores in Chicago as a teenager. And he told Vanity Fair magazine back in 2015 that he wanted to be creative director of the brand.

As part of the deal announced Friday, Yeezy will receive royalties and possibly Gap stock if the line sells well.

Shares of the retailer jumped 16% in premarket trading.