This Friday, Oct. 26, 2018, photo shows the camera on the back of the Red Hydrogen One smartphone in New York. The new Hydrogen One has a holographic screen that produces 3-D visuals without needing special glasses. It is launching with two major movies converted to this format and allows users to create and share their own videos shot with the phone. (AP Photo/Richard Drew)

Can a holographic screen help a new phone break out?

October 29, 2018 - 8:10 am

NEW YORK (AP) — Most leading phones offer the same basics: Big screens, decent battery life and good cameras. But standing out from the crowd isn't easy, even when a phone offers innovative features.

One such smartphone launches this week from Red, a company with roots in movie cameras. Its Hydrogen One has a holographic screen that produces 3-D visuals without making you wear special glasses.

The challenge will be finding customers beyond gadget elitists. The phone's $1,295 price tag won't help.

But makers like Red face a bigger problem: Phones aren't just about the hardware these days. Chipping away at Apple's and Samsung's dominance is much harder because so much phone innovation these days is a matter of software and artificial intelligence.

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