WATCH: A rebel yell: Billy Idol stars in NYC anti-idling ads

1010 WINS Newsroom
February 27, 2020 - 4:45 pm

NEW YORK (AP) -- Rocker Billy Idol is the face of an anti-idling campaign launched Thursday by the city.

"Billy never idles, so why should you?'' the '80s MTV star growls in a public service announcement intended to shame New Yorkers into shutting the engine off.

He also took to Twitter, writing, "I love NYC and I‘m troubled when I see cars and trucks sitting idle while polluting our neighborhoods. New Yorkers are some of the most passionate people in the world and I hope they will join me in turning off their engines. SHUT IT OFF NEW YORK!"

The platinum-haired British American singer of ``White Wedding'' led a chant of ``Shut it off! Shut it off!'' at a news conference announcing the campaign in front of City Hall.

City officials said the $1 million campaign will include billboards, TV and radio spots and social media ads.

"If you're not driving, shut your damn engine off!'' Idol says in the public service announcement. ``I mean, bollocks, are you trying to choke us all?''

New York City law prohibits idling longer than three minutes, or one minute in front of a school.