Amazon has opened 'Amazon 4-Star' on Spring Street in SoHo.

Roger Stern/1010 WINS

Amazon opens doors at ‘4-Star’ Spring Street store

September 27, 2018 - 1:56 pm

NEW YORK (1010 WINS) -- Imagine shopping on Amazon and being able to actually touch and examine the merchandise.

It's happening in SoHo where Amazon has opened a real, live store. It's at 72 Spring Street and contains a selection of goods, curated in part by the shopping habits of local consumers.

The store is called Amazon 4 Star because everything in the store has at least 4 star rating. The company's Cameron James explained that much of the merchandise in the store are best-sellers.

"It's a direct reflection, notjust of what they're buying online, but what they're loving online, and that's where our selection criteria comes into play," he said.

For customers like Edie there's an added benefit.

"Here you can actually see the stuff in front of you and it's easier to actually make a decision," she said.

Items include housewares, pet goods, and home automation equipment.