All ad slots for Super Bowl LIV sold out early

Kimberly Dole
November 25, 2019 - 12:19 pm
Super Bowl 53

Adam W. Bloom


NEW YORK (1010 WINS) -- All available commercial time for Super Bowl LIV is gone, according to Fox Sports. 

Advertisers are paying as high as $5.6 million for 30 seconds of airtime during the game that is set to broadcast from Miami Gardens, Florida, on February 2, 2020.

"We have sold all of our in-game inventory in the Super Bowl," says Seth Winter, Fox’s executive vice president of sports sales. "There are a number of advertisers, frankly, who couldn’t land their spots with us because their creative wasn’t ready or because of some indecisiveness, so we are going to go to pre- and post-game inventory to land their units."

This is the first time in five years that ads have sold out early in the year.

Kia Motors Corp., Avocados From Mexico, and Kellogg Co. are among the companies that have said they will be running commercials ads during the game regardless of the price.

Fox is also seeking between $2 million and $3 million for the most expensive advertising slots during their pre- and post-game coverage.

Recent Super Bowl have been harder to sell out regardless of the volume of viewership they receive. 

Like 1010 WINS on Facebook and follow @1010WINS on Twitter to get breaking news, traffic, and weather for New York City.